The Medium is the message: How to stay relevant without spreading yourself too thin on social platforms that make no sense for your brand. Every year – or, at…
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Are the four P's still the key ingredients in the Marketing Mix? Even if you only breezed through a business textbook in high school, you are likely familiar with the…
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Don't let the digitization of everything fool you: people still love promotional products they can sink their teeth into. Gone are the days when promotional products were all gimmick and had…
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It's going down in the DMs No, no - not creepy direct messages from random dudes. Rather, well-targeted direct mail that hits home with your target audiences. Direct mail may…
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Let’s resurrect email marketing from the misconceptions surrounding its irrelevance At approximately 3 billion users, nearly half of the world leverages email as a form of communication. While that number…
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If you own a business and haven’t jumped on the social media marketing bandwagon yet, you might as well pack up and ship out, as you’re quickly becoming irrelevant in…
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When someone asks what you do for a living, how do you respond? My guess is the first thing that comes to mind has something to do with your daily…
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In today’s fast-paced world of marketing, it’s tough to keep up with the trends and lingo. When you hear the term “influencer” in the media, many will automatically think of…
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It's that time of year - winter's coming and the kids are bringing home every virus known to man. I'm starting to come down with a cold and thought I'd…
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At a glance, Aberfoyle Snomobiles doesn’t look like much. Nestled in a somewhat disheveled former blacksmith’s shop near Guelph, Ont., Aberfoyle Snomobiles is a classic case of “don’t judge a…
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