The Life of a Business Owner Can Be Overwhelming
Long days, constant stress, and never being able to fully “turn it off” can take a toll on the mind and body. In today’s “need it now” economy, it’s easy to get caught up in the trenches of the day-to-day activities required to run your business that you barely have time to eat, let alone work on your business.
When starting out and as you begin to grow, you’re focused on one thing – sales. Cash flow is tight and you do what you need to do to survive. After the first few years you begin to gain steam, find your groove, and develop a ‘new normal’ by building strong relationships with recurring clients. One of the last things you likely consider during this time is your business marketing strategy.
Does this sound familiar?
We’ve all been told how important it is to market our business, but few rarely have a plan to do so effectively, throwing up the odd Facebook post or buying a radio ad when it’s convenient. What you don’t realize is your customers (and more importantly, potential customers) are noticing your incomplete website, or half-assed attempt at putting together a social media strategy.
So much has changed in so little time when it comes to technology, providing ample opportunities to grow your business in ways you never thought possible. It’s time to take a deep breath and a good hard look at your marketing efforts.