2017 marked a big year for MacFarlane’s! They celebrated their 95th Anniversary and wanted to develop a campaign around this exciting event, which included a backyard renovation giveaway valued at $10,000 and a great lineup of events and other deals! The campaign was themed “The Year of Big” and focused on the ‘big’ aspects of their anniversary celebration. With a new logo designed detailing the 95th anniversary celebration, they implemented the campaign theme and designs into banners for the dealership, posters, unique promotional items (i.e. mini hockey sticks and pucks), brochures, and a fully developed and delivered mailing campaign.